Rahul Shukla

President/CEO, S.S. White Technologies

Rahul Shukla

President/CEO, S.S. White Technologies

Biography

Rahul is the CEO of S.S. White Technologies — a world renowned and highly innovative technology company. He came to the United States in 1971 and received his MS in Industrial Engineering. While studying towards his PhD in 1973, he ran out of money and was forced to take a temporary job as a second shift QC inspector at S. S. White Technologies in Piscataway NJ.

S.S. White is a legendary manufacturing company- founded in 1844 by the pioneer dentist, Dr. Samuel Stockton White. The company’s products are displayed in Smithsonian Museum in Washington DC. But in the late 70s and early 80s the company was struggling to keep its market share in the automotive industry.  Rahul worked his way up from QC inspector to Director of Research. Then, in 1988, the parent corporation put the company up for sale. While others were scared of losing their jobs, Rahul went home and told his wife Meena, “They are selling the company for only 6 million dollars!”  Meena said, “We have $6,000”. Rahul said, “We are almost there”. He said, “The significant digits are right, we just have to manage for some additional zeros.” While others were laughing at him, he prepared a detailed business plan, went to bank after bank, and after nine months of searching for finances, one bank gave him six million dollars and thus a worker became the President/CEO of this legendary company.

Under Rahul’s creative leadership, the company slowly transformed from a manufacturing company into an engineering company. Today, SSWhite is considered a world leader in flexible shaft technologies. It proudly makes the statement that 98% of all the airplanes – commercial, private and fighter jets use at least one flexible shaft product made by SSWhite. ‘SHUKLA Medical’ is a world leader in the extraction tools for orthopedic implants. Its products are used in almost every orthopedic hospital in the USA. S.S. White’s India plant makes power seat parts for cars made in USA, Japan and Europe.

A computer techie, photographer, motivational speaker, and a movie buff, Rahul is a born storyteller. His short stories were published in various magazines in Gujarat. A collection of his short stories “Tran Jindgi ne salaam” was published to rave reviews. He regularly writes short stories and articles in various magazines and newspapers. He co-authored a book in 2009 “Measure of a Man” and has two books scheduled to be published in the next 12 months.

Rahul was one of the 30 winners of Mahatma Gandhi Pravasi Sanman Award by NRI Walfare Society of India. The award was presented by UK energy minister and the ceremony was held at the House of Lords at London.