Michelle Crawford has her MBA from Florida State University. During her early career, she focused on the telecommunications industry, rising to Director of Product Development at what is now Level(3) Communications, responsible for products worth $350M in annualized revenue. Using her skills in sector analysis, she identified the $1.2T apparel industry as ripe for innovation and took the entrepreneurial jump back in 2011. She started a women’s apparel ecommerce brand, Erista, but pivoted the business to focus on plus size apparel based on visitor feedback. Society+ launched in May 2015 and has raised $2.5M in capital. Michelle has led the company to 23% average month-over-month growth in its first year, acquired 5,000 customers, and started a manufacturing effort yielding 70% margins.