Joe first entered the startup world with Steve Case’s Revolution Money (prior to AMEX’s $350MM purchase of the company). There he built the card fulfillment, statementing, customer service and communication infrastructure for the innovative credit card company.
His next start-up, SavvyCard, has raised over 2 million dollars to date. Joe connected with the company as an investor first and later joined as COO and board member. During Joe’s tenure, SavvyCard enjoyed rapid growth, launching their Real Estate product and quadrupling in size from 5 to 20 team members.
After earning an MBA from the University of Florida, Joe co-founded ThinkTank — a creative strategy firm that grew by 50% year-upon-year for 5 years before merging with Big Sea, a digital marketing company based in St. Petersburg. Joe currently serves as CEO of Big Sea where he provides objective, strategic consulting to clients.
Outside of work, Joe founded St. Pete Threads, an aggregator of St. Petersburg themed clothing. He serves on the board of TEDx Tampa Bay, and the St Petersburg Chamber marketing committee. Joe also mentors several startup founders.
Joe’s forthcoming book, The Tao of Value Pricing offers insight on shifting one’s pricing perspective from inputs and deliverables to value.